IF Business Launch at The Stables

Tue 08 Jun 2010

Presenting ’10 extraordinary days’ of events from 16th to the 25th July, the festival will bring many international artists, shows and events that it is anticipated will attract some 150,000 visitors.

Celebrating Milton Keynes’ unique architecture, the festival will take advantage of the landmarks, parks, boulevards, disused buildings and unusual locations of the city’s central area in an ambitious programme of performances and family-friendly events, both ticketed and free, which include new circus, theatre, dance, music, visual arts and sound installations. Locations currently include Station Square, Campbell Park, The Hub, The Point car park, the former Sainsbury’s superstore and the City Church.

In her first public engagement since becoming Mayor of Milton Keynes, Councillor Debbie Brock said:
“IF has the opportunity to take Milton Keynes to a new level in terms of what our city does in a cultural context. It has many potential benefits in that it will put Milton Keynes on the map and will lead to an enormous amount of positive press coverage. It will also generate spend form tourists and form inward investment which will create jobs and boost our economy at a time when this is very much needed.”

Monica Ferguson, Festival Director and CEO of The Stables:
‘‘We’re thrilled to announce the full programme for the first IF: Milton Keynes International Festival, bringing UK premieres, new commissions and rare appearances by world-class artists to the city. We expect to attract in excess of 150,000 people across its ten days, presenting world class arts that engage people in new ways and encourage them to reframe their vision of Milton Keynes as a place of innovation and destination. We are working with organisations and businesses in the city to encourage investment, and are also providing sponsorship and hospitality opportunities for doing business differently.’’

IF: Milton Keynes is produced by The Stables in association with Milton Keynes Gallery and funded by Arts Council England. It is supported by Milton Keynes Council, Milton Keynes Partnership and Milton Keynes Economy and Learning Partnership in recognition of the role it will play in the future growth of the city. Sky Arts is media partner to the festival and will be filming a short documentary which will be available to watch during July and August.

For more information and updates visit the Festival website: www.ifmiltonkeynes.org

Photo: Left from to right:

• Phil Smith: Chairman of the MK Business Leaders’ Partnership and the Institute of Directors
• Lady Rima Scott: Chair of IF: Milton Keynes International Festival’s Steering Group   
• Karl Christmas: Deputy General Manager for Yamaha Commercial Audio UK   
• Briony Serginson: Community Team Manager, The Parks Trust
• Mayor of Milton Keynes, Councillor Debbie Brock
• Pam Gosal: Economic Development Manager, Milton Keynes Council 
• Carolyn Jardine: representing The Hub
• Monica Ferguson: Festival Director and CEO of The Stables
• Fredi Nonyelu: Chief Executive of Briteyellow Ltd

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