There's more than one use for Siemens Appliances

Fri 09 Mar 2012

In a bid to redefine design, and reinforce the environmental credentials of Siemens home appliances Siemens commissioned a project with the Art & Design course at Milton Keynes College in association with Max McMurdo of  In a challenge to the first year students at the college, Siemens asked them to be as creative as possible and upcycle disused Siemens Home Appliances in to works of art or functional piece of furniture.  After months of working on designs and manipulating pieces of Siemens appliances the students the original 47 entries were whittled down to just six.  Today, saw the final judging event of the students designs to pick the overall winner. The six shortlisted designs were composed by:  Elliot Barron, Ashlea Hill, Aakash Jethwa, Kate Palmer, Annerbell Adams and Billie Watts.  And the winner is: Elliott Barron with Fiona, the lamp. Fiona is a freestanding desk lamp that has been constructed using parts from inside a Siemens dishwasher.

Judging criteria were based on Interpretation of the brief, overall design, function and best use of recycled appliance.  The designs were presented to our judging panel which consisted of Dr. Julie Mills, CEO of MK College, Lucy Siegle, author of Green Living in the Urban Jungle and To Die For, Michael Steinle, CEO, BSH Home Appliances and Paul Tyler, Sales Director, Siemens Home Appliances UK.

Dr. Julie Mills said, “It’s just amazing what brilliant and innovative ideas our students have come up with and it’s great for them to be able to see them go from drawing board to reality.  The students are studying art & design and the originality and creativity of their ideas is a testament not only to the teaching and guidance they receive from our superb staff but also to the added extra of working along-side experts & mentors from the industry, something which we encourage for all our students.”

Lucy Siegle, guest judge and upcycling expert said, “What was surprising and lovely to see what that a little of each students personality was visible in their designs. It’s been an inspiring day and so great to see the students imagination and creativity come through in this project, well done to all our finalists and Elliott”

Throughout the project, the students have been mentored by Max McMurdo. A successful entrepreneur and Upcycler, Max runs and a number of other business ventures which focuses on creative uses for everyday materials, leftover or surplus items or just plain junk that would otherwise end up scrapped.

Max added, “Working with the students has been a refreshing change. It’s great to see the enthusiasm they have put into their pieces.  All of our six finalists are worthy winners but only one could win so, a big congratulations and well done to Elliott.”   

The overall winner has received £1000 of their chosen Siemens products, course credit and a reference from Max McMurdo for their C.V. and a letter of endorsement from the CEO of BSH Home Appliances for their C.V.

Michael Steinle, CEO of BSH Home Appliances added “This project was a new venture for Siemens. Working in collaboration with the College has been a rewarding opportunity for our staff and by all accounts the students have enjoyed the project.  This is hopefully the beginning of future projects with BSH Home Appliances and the many wonderful courses and opportunities they offer young people at Milton Keynes College.” He went on to add, “Congratulations to our 6 finalists, It was incredibly tough to judge but a special mention to Elliott Barron who was chosen as our overall winner.”

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